Learn the Keys to Search Engine Marketing Success
Let’s face it: Search engine marketing is a lucrative wave you can’t afford not to catch.
Marketing through Internet search engines is exploding. In 2006 alone, North American search marketers spent almost $10 billion—or 62% more than in 2005, says the Search Engine Marketing Professional Association.
Numbers like that suggest that your company’s future could well turn on your skill at using this increasingly crucial tool for reaching customers and potential customers.
But search marketing is new and much about it remains a mystery to many. Where can you turn to get quick, cost-effective training for yourself and your team in search marketing techniques that really work? Master Search Marketing Today
These 12 go-anywhere CD lectures are the answer. Let search marketing expert Matt Bailey and Now You Know Media give you the knowledge you need and want—now.
Why delay when you can start mastering this vital field today for just a small investment in the price of these CDs? It’s time to start learning the concepts and methods that your company needs to move forward. And you can do so in the security of knowing that if you’re not 100% satisfied, you can return your program or programs for a full money-back refund.
Web-Marketing Strategy Made Simple
With its nontechnical explanations and wealth of real-world examples, this series will help you to make the best-informed decisions you can about your website marketing strategy to maximize your ROI.
You’ll learn how to handle keywords, page optimization, blogs, link strategy, web architecture, useability, and more. Matt Bailey also offers helpful advice about how to organize your website around three essential components in whose proper mixing and use lies the secret to sound search engine marketing.
But your learning benefits don’t stop there. This series will also teach you, among other things, how to:
- Develop a successful marketing campaign for your website
- Understand the mind of the searcher and how they view your website
- Apply research methods that will place your website in the top rankings
- Target the money-making keywords in your market
- Develop a winning reputation with the search engines
- Create content that leads to action
- Improve useability to boost leads and sales
- Start a weblog that gets noticed
- Make your site memorable
About the Speaker
Matt Bailey is president and founder of Site Logic Marketing and an internationally recognized authority on search engine marketing, website analytics, useability, and accessibility. He is a regular speaker for the Search Engine Strategies Conferences, both in the US and International Shows, the Direct Marketing Association and the American Advertising Federation. Matt is currently the Manager and a trainer for the Direct Marketing Association’s Search Engine Marketing Certification Program.
What Other Search Experts Have to Say About Your Guide, Matt Bailey
“I can honestly say that Matt is the absolute best speaker and presenter that I've ever seen.” Jill Whalen, High Rankings Newsletter & Seminar Series
“A nice mix of tech-savvy and sensibility. Matt has an excellent personality and presentation skills.”
L. Gamus, DiaMed
“Matt’s a great teacher – well organized and professional.” J. Hudson, Edward Howard & Co.
“Essential information for anyone involved in web marketing… Highly relevant information!” Stephen Debruyn, Bacon’s Information
“Matt is one of the smartest, fastest moving people in the industry. Matt's the type of guy who knows everything that's taken place in the world of search and how to apply that information to achieve success.” Rand Fishkin, SEOmoz.com Go back to top of page.
Read more about this speaker.
See other programs presented by this speaker.
Topics: 25 minutes per topic.
1.Goals
2.Keywords
3.On-page Optimization
4.Links
5.Architecture
6.Content Development
7.Usability 1
8.Usability 2
9.Analytics 1
10.Analytics 2
11.Blogging
12.Customer experienceGo back to top of page.
Search Engine Marketing
